Effective Date: 25 June 2025

At Nova Live Ltd, we are committed to respecting and protecting your privacy. This policy sets out how we collect, use, and store your personal information, in line with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Who We Are

Nova Live Ltd is a UK-based provider of audio-visual production and technical services. We deliver live event production, equipment hire, and related solutions to clients across the UK. Our registered office is Nova Live, 27 Browning Avenue, Southampton, SO19 6QB, and we can be contacted at hello@novalive.co.uk for any privacy-related queries.

Information We Collect

When you contact us, request a quote, or use our services, we may collect information including your name, contact details, company or organisation, billing and delivery addresses, and event requirements. We also collect limited technical data when you use our website, such as your IP address, browser type, and how you interact with our content. This may involve the use of cookies or similar technologies, which are explained further below.

Why We Collect It

We collect and use your information so we can deliver our services efficiently, respond to enquiries, and manage bookings, contracts and invoicing. Where appropriate, we also use data to help us improve the quality and relevance of our services, including through anonymised analytics and performance tracking. With your consent, we may also contact you from time to time with news, updates, or details of upcoming events and offers.

Legal Grounds for Processing

Our use of your personal data is based on one or more legal grounds. Primarily, we process your data to fulfil a contract with you or to take steps before entering a contract. In some cases, we process data based on our legitimate business interests—such as improving our services, ensuring security, or handling enquiries—provided those interests do not override your rights. Where required, particularly for email marketing or tracking cookies, we will always seek your explicit consent.

Sharing Your Data

We do not sell personal information to anyone. We may, however, share your data with trusted third parties where necessary to deliver our services—this includes payment processors, subcontractors, logistics partners, and IT support providers. We may also disclose information if required to do so by law, or if we are involved in a merger, acquisition, or reorganisation.

Use of Cookies

Our website uses cookies and similar technologies to ensure proper functionality, improve performance, and, with your permission, provide relevant content and marketing. When you first visit our site, you will be presented with options to accept or manage these cookies. You can also disable or delete cookies through your browser settings at any time.

Data Retention and Security

We retain your personal information only for as long as necessary. Financial records are typically kept for six years to comply with legal and tax requirements. General enquiry or service data may be kept for up to two years. All data is stored securely, with appropriate safeguards in place to prevent unauthorised access, alteration, or loss. These include encrypted systems, access controls, and periodic security reviews.

Your Rights

You have the right to request access to the personal data we hold about you, as well as the right to have it corrected or deleted. You can also object to certain types of processing, ask us to restrict how we use your information, or withdraw consent where that was the basis for processing. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns however, so please contact us first at hello@novalive.co.uk

Updates to This Policy

We may update this privacy policy from time to time to reflect changes in our services, operations, or legal obligations. When we do, the revised policy will be published on our website with a new effective date. We encourage you to review this page periodically.

If you have any questions or concerns about how we handle your personal data, please don’t hesitate to get in touch at the contact details provided above.